–Fun-filled video compilation will livestream on Denver7’s streaming app and Denverpride.org –
DENVER, CO— The Center on Colfax is now accepting video entries for the 2020 virtual Denver PrideFest Parade, presented live by Denver7. The virtual parade will feature a compilation of creative, family-friendly videos that will be broadcast on Denver7’s streaming app, Facebook page and TheDenverChannel.com, as well as on Denverpride.org starting at 9:30 a.m. on June 21, 2020. The station will also rebroadcast a condensed version of the parade at 3 p.m. on June 21 on air on Denver7. The Center announced in April that it was moving the annual PrideFest parade and festival online due to coronavirus-related bans on large public gatherings in the city of Denver.
The goal of the virtual parade and festival is to offer the LGBTQ community a safe way to unite in celebration and strength in light of the pandemic.
“Denver7 is proud to continue our support of Denver Pride and the Pride Parade in particular,” said Denver7 VP/General Manager Dean Littleton. “As the television partner for this event, we’re here to help with the pivot to a virtual platform, ensuring the parade is as accessible to the community this year as it was when we marched down Colfax.”
Parade entrants are encouraged to submit creative, family-friendly videos that adhere to social distancing guidelines. Entries can range in length from 15 seconds to 60 seconds and should be viewed as an opportunity to express messages of support, encouragement and community spirit. Entry fees vary based on the type of applicant (corporate, political, non-profit, friends and family) and length of video. Application fees and rules can be found here.
“We are so grateful for the sponsors who have stuck with us and have agreed to support Denver PrideFest in its new form. This celebration is simply too important to cancel and the parade will offer visibility and connection for LGBTQ groups and community members who may be experiencing isolation during the COVID-19 outbreak,” said The Center’s CEO Rex Fuller.
Among the sponsors continuing their support of the event is Coors Light, which will once again serve as the lead sponsor of the parade.
“Coors Light is excited to continue our long-term partnership with the Center on Colfax as the presenting sponsoring of this year’s Denver Virtual Pride Parade,” said Molson Coors General Manager Jennifer Schmid. “It’s more important now than ever to stay connected as a community in any way possible and Coors Light is proud to be a part of the celebration.”
The Center hopes to recreate some of excitement of the physical parade by welcoming back comedians Jon Jon Lannen and Debbie Scheer, who will provide live commentary. Denver7 Anchor Molly Hendrickson and Meteorologist Lisa Hidalgo will serve as hosts of the parade.
Denver PrideFest is The Center’s largest fundraiser, providing over $1 million in support to help the organization serve more than 57,000 people annually with programs for LGBTQ+ youth, seniors, Colorado’s transgender community, and training and legal programs. The Center hopes to raise $100,000 through its virtual celebration, about 10 percent of the annual revenue the event generates.
Although closed to the public, The Center continues to provide support to the community online and by phone. The organization launched a COVID-19 Response Group on Facebook in March where people can maintain connections and share information.
Interested parade applicants should apply now to secure a spot. All video submissions are due by June 1. For more information about entering the Coors Light PrideFest Parade visit: denverpride.org/pridefest/parade
To watch the parade, visit Denverpride.org, the Denver7 Facebook page, TheDenverChannel.com or Denver7’s streaming app, which can be accessed through Roku, Amazon Fire or Apple TV.
About The Center on Colfax
The Center on Colfax opened in 1976 and over the years has grown to become the largest LGBTQ community center in the Rocky Mountain region, giving voice to Colorado’s LGBTQ community and playing a pivotal role in statewide initiatives to reduce harassment and discrimination. Today the Center is focused on fulfilling its mission – to engage, empower, enrich and advance the gay, lesbian, bisexual and transgender community of Colorado – by ensuring that every member of the LGBTQ community has access to the programs and resources they need to live happy, healthy, and productive lives. The Center currently operates on an annual budget of $2.3 million, employs 20 staff members and utilizes more than 500 community volunteers to serve more than 52,000 people each year. www.lgbtqcolorado.org